Your Creative License: Why Investing In Your Quilting Hobby is NOT a Waste of Money

A few days ago, a fellow quilter posted in one of the online Bernina forums that her husband was getting on her case to start selling some of her handmade projects at craft fairs in order to justify her ongoing fabric expenditures.  My response to her post seemed to resonate with a lot of people, so I'd like to share those thoughts here on my blog as well for all of my readers who are not members of the Bernina forum.  As always, your friends are my friends -- feel free to share this with your guild or with your quilter/sewist/crafty friends as long as you credit me as the source and include a link back to this blog.

So, the initial question on that Yahoo! forum was "how do I price my quilted placemats, wallhangings, etc. so that they sell," but what really jumped out at me was her explanation that "DH (Dear Husband) is complaining about all the fabric purchases coming in... and not selling any of the stuff I make."

When You Turn Your Hobby Into a Business, You LOSE Your Hobby

Now, I want to be clear that I have nothing at all against the many women and men who have sewing and craft related businesses.  However, I can tell you from personal experience that when you turn your hobby into a business you totally LOSE your hobby.  And this is not just me telling you this -- I hear this over and over again from professional longarm quilters, pattern designers, quilting teachers and authors, that they spend so much time and energy working on customer projects, class samples, and scrambling to meet magazine deadlines that they rarely have time to make anything for themselves anymore.  When it's a hobby, there are no deadlines.  You make whatever you want to make, using colors and patterns that appeal to you, exploring new techniques that intrigue you, without worrying about whether you're making something that has mass appeal to potential customers.  If you get bored or frustrated with a project, you can set it aside and work on something else instead.  If you make a mistake, it can be a "creative opportunity" because you aren't bound by a contract to make something that looks exactly like the drawing or pattern that your customer signed off on.  If you make a really big, disastrous mistake and it's your hobby, you can chalk it up to a learning experience and move on, without having to worry about what you'll tell the customer, or all of your profits going down the drain.  

Successful Businesses Don't PRICE Items to Sell, They MAKE Items to Sell

In order to have a successful business sewing handmade items, it's not just a question of PRICING items to sell, but MAKING items to sell -- that is, evaluating the current trends and fashions in home design and making things that people are wanting to buy right now even if these projects are boring as heck and do not appeal to us personally. Take placemats for example, since that was one of the projects the quilter in the forum had enjoyed making but had difficulty selling at the craft fair: The quilted placemats in Ballard Designs, Williams Sonoma, and Pottery Barn are pretty boring, muted solid color fabrics in beige, white, sage green, maybe a pale yellow. Maybe a red holly print at Christmas and a brick orange/rust for Thanksgiving, but that's about the extent of the excitement:

Williams Sonoma Vine Floral Boutis Quilted Placemat, Set of Four for $59.95

There's nothing WRONG with that placemat.  Williams Sonoma sells a lot of them because they are neutral enough to work in most people's kitchens, whether their style is traditional or contemporary, and that's what people are buying now. Cheap imported products are so readily available that it is difficult to sell small quilted items at a high enough price even to recoup the cost of your fabrics, let alone your time. Yes, we quilters can tell the difference in quality between the set of 6 placemats for $40 at Bed Bath & Beyond (less the 20% off coupon, of course), or even the pricier set of 4 placemats for $60 for sale at Williams Sonoma, but quilters won't pay that much because we can make it ourselves out of our own favorite fabrics, and nonquilters are only interested in whether the color looks good in their kitchen and wanting to pay as little as possible.  

You might be able to sell more interesting projects if you concentrate on baby/children's items or holiday decorations, such as baby quilts, Christmas tree skirts, etc.  But even then, you run into the problem of non-quilting customers' unrealistic price expectations based on the artificially low price of cheap imported goods in stores.  They'll buy the Santa Claus Christmas tree skirt at Pottery Barn in the end because it cost less than the fabric for your handmade tree skirt Several quilters have told me that they stopped participating in craft fairs and bazaars because most of the "customers" who stopped at their booth confessed that they were "just looking for ideas."

Craft Businesses Make What Customers Want to Buy, Not Necessarily What They Want to Make

For those who are willing to make the necessary creative sacrifices and give up their hobby in order to pursue a handmade craft business, I strongly suggest networking with others in the craft industry for best practices and mutual support.  The Craft Industry Alliance is a great place to start.  But what about the rest of us?  

If the quilts and table runners and wall hangings that we labor over and invest so much of our disposable income, time, and energy making don't sell at the craft fair, does that mean all that money we spent on fabric was wasted?  

I think it's healthier to think of our quilts and other handmade projects as BYPRODUCTS of a creative hobby that confers many health benefits. Our hobby is relaxing. It lowers blood pressure, reduces stress, anxiety and depression, and the ongoing learning and problem-solving that is so much a part of sewing and quilting keeps our minds sharp and wards off cognitive decline, especially as we get older. It gets us out of the house to go to quilt shows, to take classes, or to go fabric shopping. It fosters social connections with other quilters. Creative hobbies are also cathartic, helping us work through painful emotions of grief and trauma. A recent study found that people who spend 2 hours per day on a hobby were a whopping 21% less likely to die prematurely than those who did not have a hobby. SO... All that money you are spending on fabric is ACTUALLY a wise investment in your health and well-being. 

The money you are spending on fabric is only a fraction of what would otherwise be spent on high blood pressure medication, antidepressants/anti anxiety meds, psychotherapy, or needing nursing home care sooner due to to cognitive decline and memory problems. You are investing in a couple extra years to live, and abetter quality of life for more of those years than you would otherwise have. You are investing in being around for a couple more family weddings, a few more graduations and birthdays, the chance to hold another great-grandchild in your arms. What price can you put on that? 

If your hobby was golf or fly fishing, you would get many of the same benefits that you get from sewing and quilting, and you would probably spend just as much money (or more!) on fly fishing equipment, golf clubs, club memberships and greens fees, but you would have nothing at all to show for your hobby except a shelf full of Hole In One trophies and photos from the day you caught the biggest fish. 

The "Quilts" of a Golf Hobby

Suppose we totalled up all the money all the money this golfer spent on his (or her) hobby over the years -- all the money spent on club memberships, clubs, bags, shoes, apparel, lessons, driving range practice, caddy and cart fees, tournaments, balls, etc.  According to a 2009 American Golfer survey, the average golfer plays a round of golf about once per week and spends about $3,000 per year on his/her hobby, with some of the more avid golfers in the survey reporting that they spent $15,000 or more.  If we added up all of that money and divided it by the number of Hole In One trophies on the shelf, we could conclude that the golfer spent thousands of dollars on each little plastic trophy! Get out there and sell those plastic trophies at the craft bazaar, Mr. Golfer!! :-) 

Can You Spot the Golf Trophy Table At the Craft Bazaar?  Neither Can I!

Because the quilts and wall hangings and placemats you make are really just the trophies and souvenirs of your creative hobby that is conferring tremendous mental and physical health benefits, increasing your life expectancy, and improving your quality of life. If you want to sell your "trophies" and someone else wants to buy them, that's fine and dandy.  Whether you sell a quilt or gift it to a loved one, it feels good to know that you have made something that brings love, comfort, beauty, and utility to another human being.  However, if you want total creative control to make the projects you want to make in the way that you want to make them, if you don't feel like trying to make it into a business, or if you've attempted to sell items at a craft fair and it didn't go well for you, that does NOT mean your creative life as a waste of money spent on fabric. 

I think we women can be particularly hard on ourselves about investing in our own self care.  I don't think I have ever heard a male quilter talk about Quilt Guilt the way women quilters do.  We have this ideal of the Selfless Mother to live up to, the Giving Tree who gives up her leaves, fruit, limbs and trunk for her family until there is nothing left of her but a stump (SERIOUSLY, Shel Silverstein??!!).

The Ideal Wife and Mother Is a TREE STUMP

But, as the flight attendants remind us, we need to put on our own oxygen masks before we can help others.  A tree stump isn't going to be much help in a family emergency!  And, if all else fails -- if your significant other still gives you grief about the cost of your sewing hobby even after you share all these wonderful studies and statistics with him, I have one more argument for you:

Happy stitching, everyone!

I'm linking up with:

• ·       Whoop Whoop Fridays at www.confessionsofafabricaddict.blogspot.com
• ·       Finished Or Not Friday at http://busyhandsquilts.blogspot.com/

Of Multitasking, Medical Mayhem, Magnolias, and Music

Ah, where to even begin?!  Since my last post, I've finished the remaining 4" sawtooth star blocks and begun assembling my blocks into rows for this baby quilt:

Yay!  All My Blocks Are Done!

I am LOVING how this quilt is coming together!  I've got my blocks laid out the way I want them on my design wall above, and then I take just two blocks down at a time to stitch them together to increase the likelihood that this arrangement is what I end up with once I've sewn everything together.  Of course I am using my trusty 97D foot and its fantabulous patchwork seam guide on my Bernina 750QE because I definitely don't want to be lopping off my crisp little star points at this stage in the game:

Assembling Blocks Into Rows

I'm using the piecing straight stitch #3126 under the Quilting menu, which has a stitch length of 2.0, and now that I've completed all of the paper piecing I switched to white 50/2 cotton Aurifil thread and a size 70 Microtex needle for the remainder of the piecing.  That gives me a thin but strong seam that won't add too much bulk once it's pressed open, but won't pop open, either.

I ordered two different possible border fabrics for this quilt:

But once I auditioned them on the design wall I wasn't wild about either one of them:

Border Fabric Auditions

Too distracting, don't you think?  The hot pink is a satin binding, and I do need a border on this otherwise my outer sawtooth stars would get covered by satin binding.  But now I'm thinking I might just add solid white borders so the hot pink satin binding will be the only "frame" for the blocks:

...Or Just the Satin Binding?

What I'll probably do is a 3" solid white border so there's a little space between the pink satin binding and the star points.  Unless I change my mind before I finish assembling the quilt top.

So, you were wondering about the medical mayhem, were you?  Well, just briefly, my strong, healthy, incredibly active and fit 48-year-old husband suddenly has a serious heart issue, like out of nowhere.  He went to see a primary care doctor for the first time in about 7 years on Wednesday, complaining about his sinuses and how he "couldn't breathe," and the primary doctor sent him straight to a cardiologist who said he had Atrial Fibrillation (wonky syncopated superfast Maramba heartbeat played by toddlers on pots and pans) and he had to go to the hospital the very next morning.  His "resting" heartbeat was 176 and VERY irregular, like something out of a cartoon, causing him to feel exhausted and short of breath just walking up the stairs, and he was having chest pain as well.

The Patient, Just Before Electrocution

Why did he need to go to the hospital?  Because they needed to electrically SHOCK his heart to reset his heartbeat to a normal rhythm, under general anesthesia.  I kid you not.  And this is a healthy, fairly young guy with no other health issues.  He eats well, has low blood pressure, no risk of diabetes, not overweight, works out and hasn't smoked in 13 years.  Crazy!

But even crazier?  After they finish zapping his heart back into submission, the doctors tell us that they discovered with their little surgical cameras that my husband has a severely prolapsed mitral valve, which they suspect was a congenital thing that has progressively worsened over time, and that's what they think has caused this atrial fibrillation thing.  So the AFib is a symptom of a defective heart valve that is allowing blood to flow backwards in his heart, resulting in an enlarged upper left chamber and a heart that was in a lot worse shape than what they expected to find when they checked him into the hospital.  The good news is that they think they can repair the heart valve surgically to restore functionality to his heart and prevent the AFib from coming back.  The bad news is that this means HEART SURGERY, possibly full-on OPEN HEART SURGERY.  So we are all pretty freaked out about this, naturally.  He's going to have some further testing done this week, and then we'll be scheduling his surgery as early as April.  Prayers for strength and healing are greatly appreciated.

Saucer Magnolia In Bloom

And meanwhile, Spring comes just as though everything is normal. 

I love this tree.  We planted it soon after we moved into this house, nearly 10 years ago.

It's nearly up to the roof now.  We've had bizarrely warm weather in Charlotte, and I've even been driving around with the top down on the convertible a few days when the temps were up near 80 degrees.  It's beautiful bike riding weather, but I don't know how long it will be before my sweetie will be able to go riding with me again. 

J.S. Bach (1685-1750)

...And the music I alluded to in my alliterative blog post title is mostly Bach's St. John's Passion lately for VOX, for performances coming up the first week in April.  For those of you who are local to Charlotte and who might wish to attend, here's a shameless little plug:

J.S. BACH - ST. JOHN PASSION

J.S. Bach’s St. John Passion stands as one of the greatest musical and spiritual expressions of all time. Its dramatic, almost operatic, portrayal of Christ’s last days forms the backdrop for profound music of grace, love, and truth in the face of violent persecution and injustice.

VOX presents a staged performance on April 1, in collaboration with Opera Carolina, directed and choreographed by Baroque opera and dance specialist Paige Whitley-Bauguess.

STAGED PRODUCTION:

Saturday, April 1, 2017, 7:30pm

Sharon Presbyterian Church, Sanctuary

5201 Sharon Rd, Charlotte, NC 28210

$20-general admission / $10-students and seniors

Tickets are available online here: https://www.voxfirebird.org/current-season.html

CONCERT VERSION:Sunday, April 2, 2017, 4:00pm
St. Ann's Catholic Church
3635 Park Rd, Charlotte, NC 28209

Presented as part of Gaudium Musicae Concert Series.

$12-adults / $8-students / $30-families. Free-children 12 years old and under.

DAVID TANG, CONDUCTOR

PAIGE WHITLEY-BAUGUESS, STAGE DIRECTOR AND CHOREOGRAPHER

David Vanderwal, Evangelist
Eric Jordan, Christ
Carl DuPont, Pilate
Margaret Carpenter Haigh, soprano
Martha Bartz, alto
Glenn Siebert, tenor
Neal Sharpe, bass

NORTH CAROLINA BAROQUE ORCHESTRA

VOX

WINGATE UNIVERSITY CHAMBER SINGERS

It's very unlikely that Bernie's heart surgery will happen before the St. John's Passion performances, because the surgeon mentioned that he is already booked into April.  They also want Bernie to be on the blood thinners and other medications for awhile before they operate, to reduce the possibility of a blood clot and to give his heart a chance to recover and get stronger again prior to surgery.  Personally, I'm hoping that the surgery can be scheduled AFTER Easter, since we have plans to take the boys to see Bernie's parents in Florida over Spring Break.  I think Bernie's mom needs to see her son, and my boys need to see their grandparents.  There's nothing quite like a major health scare to reshuffle our priorities and remind us not to take family for granted.

And now, I'm off to check on my patient, sort some laundry, and hopefully finish assembling that quilt top!  Enjoy the rest of your weekend, everyone!

I'm linking up with:

·       Design Wall Monday at Patchwork Times www.patchworktimes.com

·       Main Crush Monday at Cooking Up Quilts http://www.cookingupquilts.com/

·       Monday Making at Love Laugh Quilt http://lovelaughquilt.blogspot.com/

·       Moving it Forward at Em’s Scrap Bag: http://emsscrapbag.blogspot.com.au/